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MRKTG205

Marketing Analytics and Insights

2026

15

200

A Trimester

Hamilton, Online, Tauranga

MRKTG101

MRKTG305, MRKTG565

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Teaching Periods and Locations
26A (HAM)
 A Trimester :
02 Mar 2026 - 28 Jun 2026 		Hamilton 100% internal assessment
26A (NET)
 A Trimester :
02 Mar 2026 - 28 Jun 2026 		Online 100% internal assessment
26A (TGA)
 A Trimester :
02 Mar 2026 - 28 Jun 2026 		Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

    • There may be activities other than lectures or for other occurrences; for more details, check the .

26A (HAM) 26A (TGA)
Name Day Time Room Dates
Lecture 1 Thur 9:00 AM - 11:00 AM L.G.02, Hamilton Mar 5 - May 31
Lecture 2 *ONLINE Thur 9:00 AM - 11:00 AM ON-LINE, Hamilton Mar 12 - Jun 7

There may be activities other than lectures or for other occurrences; for more details, check the .
Name Day Time Room Dates
Lecture 1 Mon 1:00 PM - 3:00 PM TCBD.1.07, Tauranga Mar 2 - May 31

There may be activities other than lectures or for other occurrences; for more details, check the .

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
26A (HAM) $1,026
26A (NET) $1,026
26A (TGA) $1,026

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
26A (HAM) $4,781
26A (NET) $4,781
26A (TGA) $4,781

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Business Analytics

Additional information

  • Paper details current as of 2 Mar 2026 07:34am
  • Indicative fees current as of 5 May 2026 01:20am